My Blog
Code, innovation, and strategy: technical insights into web development, SEO, performance, artificial intelligence, and gamification.
Case study: tailored ecommerce for Fabrizio Galluzzo, fast funnel and high traffic
Fabrizio Galluzzo merch case study: ~45,000 visitors on day one, purchase in ~40s for converters. Tailored store built for traffic spikes.
- 23 JUL 2026
- ecommerce
How much does a slow website cost? Lost sales signals for SMEs
A slow site is not just a PageSpeed score: it cuts conversions, raises ad cost per lead, and wastes traffic. How to estimate the damage and what to fix first.
- 23 JUL 2026
- performance
Google Business Profile: what to fix before rebuilding your website
Category, services, NAP and website link: the operational checklist I use for businesses around Frosinone and Rome when Maps drives few actions and the site alone is not enough.
- 11 JUN 2026
- Google Business Profile
Prompt-built websites: the new wave of «my cousin» (and why €400 does not buy a site)
First your cousin, then «everyone’s a designer», now pages generated with AI in an afternoon. What is actually missing (security, speed, leads) and how to spot smoke.
- 23 MAY 2026
- website
Why your business is not recommended by AI (and what belongs on your site)
When someone asks in chat who builds websites in Frosinone and your name is missing: what that means, why it happens, and what I put in order on your site and Business Profile.
- 21 MAY 2026
- artificial intelligence
Why your About page matters (E-E-A-T) and what I check before taking on your site
Google and buyers weighing quotes look for a real person behind the project, not only design. What E-E-A-T means in practice and why it pays to set it up properly, with help.
- 18 MAY 2026
- E-E-A-T