Why your About page matters (E-E-A-T) and what I check before taking on your site
Google and buyers weighing quotes look for a real person behind the project, not only design. What E-E-A-T means in practice and why it pays to set it up properly, with help.
I am Matteo Santoro. Before we talk stack or timelines, many business owners say the same thing: “the site looks fine but I still do not trust it”. Often the issue is not design: it is not knowing who answers, what has been delivered before, and whether what you read holds up on the first message.
For many searches Google reasons in a similar way through E-E-A-T (experience, expertise, authoritativeness, trust). It is not a footer gimmick: it is how your site, About page, projects, reviews, and Google Business Profile tell one story about one person.
What I see when trust never kicks in
- Generic About pages: imaginary teams, stock photos, no proof of real work.
- Scattered claims: “AI”, “e-commerce”, “SEO” everywhere, no concrete case.
- Opaque contact paths: forms that go nowhere, phone numbers that do not match Maps, no clear route to a quote.
If you are comparing suppliers, About is often where you learn whether you have a real lead contact or a black hole.
What I set up in client projects (in short)
I do not hand you a manual to execute alone. On Websites (and e-commerce or web apps when needed) I align:
- Who you are in client language, not only a technology list.
- Proof: projects, signed articles, verifiable recognition (including my interactive portfolio and WD Awards work).
- Consistency across site, Contact, Google profile, and social: same name, same number, same tone.
- Markup (Person, Organization, sensible links) that does not contradict visible copy, in line with what I cover in local citations and mentions.
Boring but decisive details: privacy and cookies that match reality (see compliance and security), working forms, a first call to align goals without hard selling (as in how I answer “how much does a site cost”).
Why patching it alone in pieces backfires
You can copy a checklist from a blog post, but the risk is inconsistency: polished About, neglected Google profile, structured data that does not match the footer, reviews that never say what was delivered. Visitors notice; engines do too, over time.
Useful work is one coherent pass on content, structure, and local signals, not ten disconnected micro-fixes.
If your site still does not convince
You do not always need a full rebuild. Sometimes clarifying About, wiring services and contact, and checking that Maps and the site agree is enough. Other times the issue runs deeper (performance, structure, positioning).
Based around Frosinone and Rome, working remotely across Italy and abroad. If you want to see where you stand and what makes sense next, get in touch or browse services: the first conversation is about alignment, not closing a contract on the spot.
