A site for your business: how I answer “how much”

Matteo Santoro: fast, high-performance sites and clear funnels toward leads or sales. No public rate card, what to put in the first message, and what the written quote includes after we talk.

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Ieri
3 Minutes

People often open with a single line: how much for a website. I get the urgency. It is a bit like asking what a house costs without square metres or the state of the wiring. A figure that holds up comes after we know what you are buying, not before.

I am Matteo Santoro. I build fast, high-performance sites on mobile and desktop: load time under control, less dead weight, pages that survive real traffic and third-party scripts (analytics, consent) as in production. I also care about funnels in the plain sense: a clear path from the landing view to the call, form, or checkout, with one main priority where it helps so visitors are not lost between five equal CTAs.

That is not a dig at templates. It is the work I take on, and I tie it in the quote to goals (leads, sales, bookings), not only “being on the web.”

To send a quote I can stand behind, I need a sense of what should happen when someone lands on mobile, whether there are orders or sensitive data, who owns copy and visuals, and whether after launch you still want one person to message when something breaks. That is not an interrogation. Those are the gaps that turn into late surprises if we skip them.

A first message that already helps: who you are, who the end customer is, a link to your site or socials if they exist, and one line on what is wrong today (few leads, messy service pages, “we want to sell online”). No need for a consulting-grade brief.

We talk. Then I send in writing what is in and out, a realistic timeline, and usually pages or modules in scope, what happens if content is late, how many revision rounds are included, where hosting and the domain sit, and whether there is a block of hours after launch or a clean handover. When we talk leads or sales, I also spell out what “fast site” means for your case and how we track the path to conversion, so you know what you are buying. It is the seed of the contract, not a sales deck.

If it works for you, we start. If not, no hard feelings.

If you are still choosing between one page and a multi-section site, read Local business: landing page vs full website. On performance metrics (LCP, INP, CLS), see Core Web Vitals for business websites.

Contact: tell me what you do and what you want the site to do, even briefly. Websites explains how I package the work at a high level.